Master Franchise & Investor Introduction
Welcome to Origin Kebabs
A dynamic and rapidly expanding franchise in Australia’s thriving fast-food sector
- Over a decade of franchising experience since 2013
- Robust network of over 30 successful outlets across the country
- Synonymous with quality, authenticity, and a unique, retro-inspired identity
- Designed to provide a high-level overview of the significant opportunity to become a Master Franchisee or investor
- Leveraging proven system
- Strong brand equity
- Comprehensive support structure
Our Story
Humble Beginnings & A Legendary Name
- Founded in the late 1980s at Hyperdome Shopping Centre, Loganholme QLD
- Inspired by local culture: The founder, a soccer fan, was captivated by Queensland’s and New South Wales passion for State of Origin Rugby League
- Brand name origin: “Origin Kebabs” chosen to reflect community spirit and local pride
- Growth journey: From a single store to a nationally recognised franchise built on authentic Turkish food
- Brand identity: Radiant purple, vibrant orange, and standout yellow signage projecting vibrance, energy, and a modern lively feel.
Brand & Unique Identity
Strong, nostalgic branding with a story-driven approach
Slogan: “It’s How We Roll!” ⎼ supported by retro-themed, contemporary designs
Instantly memorable and appealing to customers
This slogan connects food, lifestyle and attitude – making the brand fun, modern and approachable
the flame
a bold modern icon for strong brand recognition
Represents cooking, warmth, and passion central to the kebab experience
Symbolises authentic flame-grilled tradition and quality
Key Strategic Advantages
OUR Vertically Integrated Supply Chain
- Ownership and control of supply chain via sister companies: Filla Foods, Filla Poultry, Filla Bakery
- Guaranteed quality & consistency: All meats and breads meet strict Origin Kebabs standards
- Supply security & competitive pricing: Scale enables reliable supply and cost advantages for franchisees
- Built-in R&D: Direct collaboration for innovative, market-leading menu development
- Result: Durable competitive edge. Operational excellence, and consistent customer experience
OUR MENU
Diverse, high-quality menu for all tastes and dietary needs
Core offering:
- Traditional Kebabs (lamb & beef, chicken, falafel)
- SnackPack / Loaded Fries
- Izgara grill (grilled plates), Pides &
Lahmacun (Turkish flatbreads) - Fresh salads
- Full beverage range (Coca-Cola, Ayran)
- Menu flexibility: Adaptable for limited-time offers and local specialities to drive repeat business
Store Design &
Operational Excellence
Multi-Format Success
- Shopping Centre Inline Stores: High foot traffic locations in major centres like Westfield
- Stores are designed for both customer appeal and high-volume operations
- Clean, modern and highly functional layout
- Welcoming and vibrant customer-facing area
- Strategically planned kitchen for optimal workflow
- Efficient design minimises wait times and maximises output
- Consistent high-quality experience across all store formats, including high-volume Drive-Thrus
Store Design &
Operational Excellence
Drive-Thru Stores
- Four successful Drive-Thru locations already operating
- Meets the demand for fast, on-the-go service
- Demonstrates adaptability and strong demand in the premium QSR segment
Comprehensive Franchise
Support System
- Training: Extensive initial and ongoing programs
- Site selection & fit-out: Expert support, including drive-thru development
- Supply Chain: Reliable, quality-controlled products via Filla Foods, Filla Poultry, Filla Bakery
- Marketing: National campaigns, local support, structured marketing fund.
- Operational Support: Dedicated field team, detailed manuals, robust POS system
- Ongoing R&D: Continuous products and operational innovation
Proven Marketing & Customer Loyalty
- Multi-faced marketing: Drives new customer acquisition and repeat business
- Digital & delivery presence: Strong website and integration with major delivery platforms (Uber Eats, MenuLog, DoorDash)
Market Opportunity & Macro Trends
- Australian market:
- Kebabs = ~15% of restaurant menu items
- 1,732 kebab shops nationwide Foodservice market: USD $67.34B (2025), projected to USD $115.8B (2030)
- Fast food/takeaway: AUD $29.7B (2025)
- Ethnic food market: USD $1.2B (2024), 9.45% CAGR
- Global scalability:
- Global kebab shop market: USD $22.1B (2024), 6.2% CAGR
- Franchise models proven internationally (e.g., Kebab Turki Baba Rafi, 1,300+ outlets)
- Conclusion: Large, growing sector with room for premium, systemised brands like Origin Kebabs
Sources: Verdict Food Service, Mordor Intelligence, Ibis World
MASTER FRANCHISE INVESTMENT OPPORTUNITY
- Acquire rights to:
- Sub-franchise (recruit, train, support franchisees)
- Earn ongoing royalties
- Manage supply chain for additional revenue’ Build a valuable business portfolio (including Drive-Thru format)
- Our commitment:
- Exclusive territory
- Comprehensive training
- Ongoing corporate support
- Launch and growth assistance
SOUND EXCITING?
Join a transparent, supportive franchise network built for mutual success. With a proven, profitable model at both unit and master franchise levels, Origin Kebabs offers the opportunity to grow alongside one of Australia’s most recognised quick-service brands.
We’re now seeking well-capitalised, passionate partners to expand our footprint into new territories. If you’re ready to build something bigger — with the backing of an experienced national team — we’d love to hear from you.
Contact Origin Kebab Pty Ltd
2/4 Program Street, Yatala QLD 4207
Phone: +61 07 3386 1200